Incubator Course

Buy $2,400.00

Course curriculum

1. Welcome!!
2. The Big Picture
3. Goals, Structure, Tools & Expectations
4. Introduce Yourself
5. Imagine the Possible
6. Realizing the Possible: Your Roadmap
7. Playbook: Getting Started
8. Self Assessment
1. Class: Imagine the Possible
2. Quiz
1. Your Carbon Footprint
2. What is a Mission Statement?
3. Create your Mission
4. Top 10 Impact Activities
5. Share: Top 3 Activities
1. Week 1 Recap & Week 2 Preview
2. What is a Persona?
3. Identifying Like Groups
4. Motivating Behavioral Change
5. MINDSPACE - Triggering Behavioral Change
6. What is YOUR Brand?
7. What is Brand?
8. Your Brand and Breadth
9. Community Engagement Steps
10. Step 1: Tabling
11. Creative Tabling Ideas
12. Update Your Playbook
1. Class: Brand & Awareness
2. Quiz
1. Create Personas
2. Create Brand Themes
3. Name & Domain
4. Workspace & Drive
5. Logo
6. Branded Materials
7. Building Awareness
8. Presentation List
9. 12 Minute Presentation
10. Tabling
11. Share: Social Profiles
1. Week 2 Recap & Week 3 Preview
2. ED Role
3. ID BOD
4. Building YOUR BOD
5. ID Leadership Team
6. Seed Money
7. Business Plan, KPIs and Budget
8. Managing Your Team
9. Internal Systems
10. Update your Playbook
1. Class: Team & Organizational Structure
2. Quiz
1. Contact List
2. Business Plan
3. Budget
4. Bylaws & Conflict of Interest
5. Incorporate & Tax Exempt
6. Bank Account
7. Timesheets & Payroll
8. Office/Address
9. Share: Least Obvious Groups/Events
1. Week 3 Recap & Week 4 Preview
2. Persona Reach & Activities
3. Engagement Channels
4. Digital Channels
5. Website & Contact Database
6. Coaching
7. How to Build a Coaching Program
8. Localized Green Actions
1. Class: Engagement
2. Quiz
1. ID Focus Areas
2. Prioritize Projects & Programs
3. Complete Business Plan
4. Design Website
5. Send 1st Newsletter
6. Share: Newsletter
1. Week 4 Recap & Week 5 Preview
2. Diversification
3. Restricted vs Unrestricted
4. Six Funding Tips
5. Raising Your First $10k
6. 13 Funding Resources
7. Quiz: Fundraising
8. Revenue Sources
1. Class: Funding
2. Quiz
1. Development
2. Restricted vs Unrestricted
3. Donors
4. Grants
5. Sponsors
6. Recurring Revenue
7. Development Systems
8. Your Development Plan
9. Share: Number on Prospect List
1. Week 5 Recap & Week 6 Preview
2. Volunteers - The Unsung HEROS
3. Volunteers, the other Asset
4. Functional vs Ad Hoc
5. Typical Roles in a Climate Organization
6. Recruit & Manage Volunteers
7. Foundational Event
8. Check Multiple Boxes
9. Share: Foundational Event
1. Class: Volunteers
2. Quiz
1. Foundational Event Plan
2. Share: Community Event Idea
1. Week 6 Recap & Week 7 Preview
2. Why Partnerships?
3. Partners Amplify Impact
4. Local Government
5. Schools & Green Teams
6. Local Businesses
7. Non-Profits
8. Industry Partners
9. Create a list of Potential Partners
10. Partner Management
1. Class: Partners
2. Quiz
1. Prioritize Partners & Schedule Meetings
2. Share: 3 Partner Ideas
1. Week 7 Recap & Week 8 Preview
2. Showing Value to Businesses
3. Green Business Directory
4. Assessing a Business
5. Local Business List
1. Class: Businesses & NGOs
2. Quiz
1. ID/Prioritize Business Partners
2. Business Orgs (i.e. Chamber)
3. Recognizing Green Businesses
4. Talk to Businesses
5. Share: Business Discussions
1. Week 8 Recap & Week 9 Preview
2. Reaching a Broader Audience
3. Print
4. Digital
5. Audio
6. Events
7. Campaigns
8. Content Calendar
1. Class: Awareness
2. Quiz
1. Populate Content Calendar
2. Share: Outreach Channels
1. Week 9 Recap & Week 10 Preview
2. Transforming Awareness into Action
3. MINDSPACE: Understanding Behavioral Change
4. Meet People Where They Are
1. Class: Inspiring Action
2. Quiz
1. Action Plan
2. Share: Most Exciting Action
1. Week 10 Recap & Week 11 Preview
2. Assessing Program/Project Impact
3. Program/Project Fundability
4. Staffing Programs/Projects
5. What is Possible Now?
6. What is a Project Roadmap?
7. Measuring Project Impact
1. Class: Implementing Action
2. Quiz
1. Reassess Top 10 Activities
2. Share: Most Impactful Activities
1. Week 11 Recap & Week 12 Preview
2. Advanced Fundraising: Membership
3. Looking Ahead: 3-Year Strategic Plan
4. Advanced Engagement: Integrating into the Population
5. Residential Advocacy
6. Embedding Action from Within
1. Class: Another Level
2. Quiz
1. Share: What would you like to learn more about?

About this course

$2,400.00
175 lessons
0 hours of video content

Discover your potential, starting today

Enroll today

Wk1 Prep: Course Introduction

Wk1 Class: Imagine the Possible

Wk1 Homework

Wk2 Prep: Brand & Awareness

Wk2 Class: Brand & Awareness

Wk2 Homework

Wk3 Prep: Team & Organization Structure

Wk3 Class: Team & Organization Structure

Wk3 Homework

Wk4 Prep: Engagement

Wk4 Class: Engagement

Wk4 Homework

Wk5 Prep: Funding

Wk5 Class: Funding

Wk5 Homework

Wk6 Prep: Volunteers

Wk6 Class: Volunteers

Wk6 Homework

Wk7 Prep: Partners

Wk7 Class: Partners

Wk7 Homework

Wk8 Prep: Businesses & NGOs

Wk8 Class: Businesses & NGOs

Wk8 Homework

Wk9 Prep: Awareness

Wk9 Class: Awareness

Wk9 Homework

Wk10 Prep: Inspiring Action

Wk10 Class: Inspiring Action

Wk10 Homework

Wk11 Prep: Implementing Action

Wk11 Class: Implementing Action

Wk11 Homework

Wk12 Prep: Another Level

Wk12 Class: Another Level

Wk12 Homework

About this course